Artificial intelligence is the biggest tech craze since PageRank in 1998, which means if you aren’t getting in on the action, you are missing out! Today, we are going to cover a really simple method to integrate ChatGPT-4 into your existing digital marketing strategy to improve your technical SEO.
Know What ChatGPT-4 Can Be Used For
It is important to know what ChatGPT-4 really is: An exceptional tool to enhance your existing digital marketing efforts. While individuals are stating you can use AI models to write and launch SEO-friendly content, I will challenge you to dig deeper on that subject, as I have a very hard time understanding how a vastly intelligent parrot can extrapolate more effectively, without plagiarizing, than an experienced, authoritative writer at this point in time.
Whether you like it or not, I can easily tell when an article is solely written by AI. The watermarks are there. And if I can see them, Google’s AI can see them as well. So, what exactly should you use ChatGPT-4 for to adhere more closely to Google’s Search Engine Optimization best practices?
ChatGPT-4 Can Greatly Assist Trouble-Shooting Page Speed Issues Within Lighthouse
For the modern era of SEO, you are going to need pages that are fast…very fast. If you right-click on a page and select “inspect” you will be given the option to hit the “Lighthouse” tab. Here you can click “Analyze Page Load” and run a simulated load on either mobile or desktop (mobile is the default simulation load).
Please note that you will need to use Google Chrome, and should use Google Chrome in general, for Lighthouse and inspecting pages. This is one of Google’s most powerful developer tools that crosses over with technical SEO applications and the user experience (UX).
Next, you are going to get a subscription to ChatGPT-4 or Google’s Gemini and use that GPT model to troubleshoot the issue by giving the following prompt:
“I am using Lighthouse to analyze the page load speed for my website utilizing [insert CMS here]
According to Lighthouse’s Page Speed Insights, I am receiving errors for [insert only one issue at a time]
Please pretend you are an SEO Technical Specialist and give me three possible solutions to remedy this error I am receiving that is slowing down my page”
Any additional information you can provide ChatGPT-4, almost like you are submitting a web support ticket, will assist in ensuring you get viable, actionable solutions for speeding up your page and seriously upgrading your technical SEO skills.
Why Is Using AI For Technical SEO So Important And How Is It Helping?
As all good SEO experts know, we spend a lot of time physically searching and crawling web forums to find the right answer to our extremely niche technical issue. Also, most of us are well-versed in reading and writing responses on these forms. However, ChatGPT circumvents the most time-consuming step, reading and searching web forums, and immediately lays out step-by-step methods based on your prompt to solve page speed issues. And, as we all know, time is money!
If you liked this article, you can head back to the blog below or contact me to discuss SEO for your website. Cheers!