Try Some Actual AI And SEO Secret Sauce!
Before we “dive” into this post and I provide you with three ways you can actually use ChatGPT-4 and Gemini in your everyday SEO, I want to preface with the following: Please do not use AI to write entire pages of content and for your information, this article is all hand-crafted!
Why shouldn’t you use AI to create articles? Well, for starters, Google is seeking to deprioritize AI content in the March 2024 Core Update if it adds no value to the user (the levels of extrapolation required to make authentic content are not yet realized by ML models). Secondly, to get good at marketing, you need to practice creating good, original content that provides something of value to the user.
With all that being said, use these three methods for truly integrating AI, ChatGPT-4, and Gemini into your everyday search engine optimization workflow.
Use AI Chats And Models To Help You Troubleshoot Page Speed Issues
ChatGPT-4 and Gemini have their advantages. They are like the invention of the hammer in a world of nails, and yes, hammers still require someone to wield them effectively.
Use Google Chrome’s “inspect” feature to then navigate to the double arrow symbol “>>” and click on the “Lighthouse” tab in the upper right-hand corner. Next, hit “Analyze Page Load.”
You are then presented with the metrics for your given web page’s site speed. You are also given a pinpointed list of errors and issues. Plug those issues into either AI Chat tool, and have them diagnose, fix, and suggest methods for improving your website’s page speed. This is entirely feasible and actionable. Page speed is going to be critical for the future of search.
ChatGPT-4 And Gemini To Bridge The Gap Between Web Dev And SEO Expert
To a certain degree, most SEO experts are well-versed in PHP, HTML, CSS, and JavaScript (usually, in that order). However, effectively knowing how to link all of these programming languages together and deploying them in tandem to produce the desired SEO result is a different beast.
We have all been there. You want to add breadcrumbs in your PHP files, you want to style them, and/or you want to add Google Tag Manager to all your pages. Perhaps, like in the prior point, you want to write a script of code that disables or asynchronously loads a snippet of JavaScript to speed up your site.
Be able to accurately explain what you want accomplished and why, plus the Content Management System you are using in your prompt, and bingo! You just filled the gap and put on the hat of a website developer.
Artificial Intelligence Can Help You Create Better Content Silos
Again, let me make myself abundantly clear, do not use AI to craft entire articles or websites. For creating content silos, or groups of content pieces centered around keyword phrases that help you build your authority on a topic, you can have ChatGPT-4 or Gemini help you expand that keyword cluster. This is similar to semrush’s keyword cluster tool.
An example prompt for building content silos:
“I am building a website about plumbing, please provide me with a list of keywords to build a content silo about plumbing with broad match keyword phrases beginning the list, and more nuanced, long-tailed keywords forming the end of the list. Please give me 10 keywords to begin.”
This is the answer you receive:
“Here’s a list starting from broad match keyword phrases to more nuanced, long-tailed keywords:
Plumbing Services – A broad term that covers the entire scope of plumbing work.
Residential Plumbing – Targeting homeowners looking for plumbing services.
Commercial Plumbing – Focused on plumbing services for businesses and commercial properties.
Emergency Plumbing – Highlighting urgent plumbing services available 24/7.
Leak Detection Services – More specific service targeting leaks within plumbing systems.
Water Heater Installation – Focused on the installation and maintenance of water heaters.
Drain Cleaning Services – Addressing the need for cleaning and unclogging drains.
Plumbing Repair Tips – Offering DIY advice and tips for common plumbing repairs.
Eco-Friendly Plumbing Solutions – Concentrating on green, sustainable plumbing practices.
How to Prevent Frozen Pipes – A very specific guide targeting a common issue in colder climates.“
And just like that, you have a skeleton for the beginnings of your SEO-friendly, plumbing website that should be organically written by you!
Ensure You Understand That AI Is A Tool
I hope these methods help your everyday SEO processes and give you tangible ideas for how to use this new tool we have been given to work for us. Please note that a reckoning is coming for businesses who believe AI should be a writer. That is not what AI is for at the moment. Artificial intelligence and Generative Pretrained Transformers are models for upgrading, enhancing, and accentuating the services we provide. AI is a tool to help you do what you do best as an SEO expert faster.